Directs and coordinates activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.
This career is part of the Arts, Audio-Video Technology and Communications cluster Performing Arts pathway.
A person in this career:
- Plans and schedules programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
- Coordinates activities between departments, such as news and programming.
- Directs and coordinates activities of personnel engaged in broadcast news, sports, or programming.
- Monitors and reviews programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
- Checks completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
- Establishes work schedules and assigns work to staff members.
- Monitors network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
- Prepares copy and edits tape so that material is ready for broadcasting.
- Confers with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
- Develops ideas for programs and features that a station could produce.