Copy Writer  What They Do

Just the Facts


Writes advertising copy for use by publication or broadcast media to promote sale of goods and services.

This career is part of the Arts, Audio-Video Technology and Communications cluster Journalism and Broadcasting pathway.


A person in this career:

  • Writes to customers in their terms and on their level so that the advertiser's sales message is more readily received.
  • Discusses with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Writes advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Presents drafts and ideas to clients.
  • Varies language and tone of messages based on product and medium.
  • Consults with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Edits or rewrites existing copy as necessary, and submits copy for approval by supervisor.
  • Develops advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Writes articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conducts research and interviews to determine which of a product's selling features should be promoted.

Insider Info

Dig into the details and check out what people in this job have to say about their work.



Working Conditions and Physical Demands

People who do this job report that:

  • You would sit most of the time. There's some walking and standing. You may have to lift and carry things like books, papers or tools weighing 10 lbs. or less.
  • Work in this occupation requires being inside most of the time
  • Work in this occupation involves making repetitive motions more than one-third of the time
  • Work in this occupation involves sitting more than one-third of the time

Working in this career involves (physical activities):

  • Seeing clearly up close
  • Speaking clearly enough to be able to be understood by others
  • Identifying and understanding the speech of another person

Work Hours and Travel

  • Regular working hours and limited travel

Specialty and Similar Careers

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  • Production Director --
  • Web Content Writer --