Athletic Director  What They Do

Just the Facts


Insider Info

dotAthletic directors have administrative control over an athletic program or department. They are responsible for providing the direction, leadership and management that help the program or department operate smoothly.

Their tasks include things like budgeting, training, marketing and public relations. If they work for a small school, they may actually be involved with sporting events -- preparing fields, doing the planning or helping at the event.

dotAthletic directors are often responsible for the way the general public perceives a sports team. That means that they help create the professional image the team portrays.

dotAthletic directors usually work within the athletic department of universities, colleges and high schools. However, nonprofit organizations and some private companies hire athletic directors to manage youth and adult sports teams.

Most athletic directors work in an office setting. But they often spend time interacting with community business leaders, other members of the staff and athletes.

dotBecause sporting events don't happen during normal business hours, athletic directors often work nights and weekends.

dotNot all athletic directors are in top physical condition. But people with disabilities would face special challenges.

At a Glance

Keep the team or department in shape

  • Athletic directors are involved in budgeting, training, marketing and public relations
  • They often work nights and weekends
  • Volunteering in an athletic department is a good way to start